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Often-Overlooked RFP Principles

By Laurie Coots, Mirren

During her tenure as Chief Marketing Officer for TBWA Worldwide, Laurie Coots, Mirren Director of Agency Growth Strategy, built a new business machine that drove net new client acquisition and organic growth. In this quick hit pulled from her session at the Mirren CEO Summit, Laurie shares a few simple principles agencies often miss when participating in competitive reviews.


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