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Casting Your Pitch Team

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Cut Them If They Can’t Command the Room

“We only want those who will work on the business to be in the room.” Everyone who’s ever pitched any business has heard this from the client. And, rightly so.

Ultimately, the client wants to be sure there’s no bait and switch where the agency brings their rocks stars, but then provides a team of duds when it’s time to begin working on the business.

However, is this best for your agency? Do you have a bench of strong day-to-day team members sitting around and waiting for new business opportunities? Probably not.

Maybe there’s a better way. In this brief video, we take a look at how agencies are addressing this request, while still ensuring a strong team is front and center with the client. First, they let no weak presenters even set foot in the room.

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