Accelerating RFPs: Using AI for Faster Prospect Analysis
About This Webinar
Accelerating RFPs: Using AI for Faster Prospect Analysis
It’s no secret AI is impacting the pitch process. Getting to the point of a more effective final pitch presentation (with deeper strategic and creative thinking) is becoming faster and easier.
In this session, we’ll take a look at one of the critical kick-off...
Accelerating RFPs: Using AI for Faster Prospect Analysis
It’s no secret AI is impacting the pitch process. Getting to the point of a more effective final pitch presentation (with deeper strategic and creative thinking) is becoming faster and easier.
In this session, we’ll take a look at one of the critical kick-off steps where you dig in on the prospect. With the goal of setting you up to win the pitch, we’ll outline:
- What you need to understand about the prospect’s business
- How to access that intel faster with AI
There will be a particular focus on several key apps and mastering prompt engineering in the LLMs (i.e., ChatGPT and Claude) to get far more out of them than you realized possible.
Training Materials
Following the training session, those who attend will be provided with one week of recording access.
Who Should Attend
This session is designed for senior agency leaders who are actively involved in pitching new business – including those on the new business team.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
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