Generating New Business by Targeting Search Consultants
Would you like this session for no fee?
Start 30-Day No-Fee TrialAbout This Webinar
Search Consultants play an important role in the world of new business, influencing billions of dollars in agency revenue each year. Understanding how and when to tap this potential source of business can potentially fuel an agency’s pipeline – if there’s an appropriate fit.
This training session outlines how to best leverage...
Search Consultants play an important role in the world of new business, influencing billions of dollars in agency revenue each year. Understanding how and when to tap this potential source of business can potentially fuel an agency’s pipeline – if there’s an appropriate fit.
This training session outlines how to best leverage these key matchmakers to drive more new business opportunities for your agency.
We’ll address critical questions:
- For your particular agency, is it worth the effort to pursue these gatekeepers?
- Do they work with smaller agencies?
- Are they open to new agencies or do they stick with favorites?
- What is the best way to break through and get on their radar?
Get a look into their selection process and exactly what it takes to get on their shortlist. Understand why they reject many agencies and how you can prevent this.
Training Materials
Following the session, you will be provided with 1 week of recording access.
Who Should Attend
This training is for those agency team members who would be conducting search consultant outreach (or supporting those who would).
Instructors
Sharon Honjiyo
Director, Agency Growth Strategy
Sharon is Director, Agency Growth Strategy at Mirren, a firm that specializes inorganic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs and webinars(www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Sharon brings senior experience on both the client and agency-side. Having managed roster agencies and run competitive reviews–in addition to running accounts and RFPs at her agencies–she provides tremendous insight in her training.
At Mirren, she empowers agency teams by training on client acquisition, retention and growth. Achieving this, however, requires becoming a more proactive, strategic business partner. In fact, she believes there are many untapped revenue opportunities for agencies.“As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted insignificant additional work.”
Sharon spent a good portion of her career leading account management and strategy at a number of agencies, including DDB, HL2 and Hornall Anderson Design. She was instrumental in leading client relationship training, organic growth and numerous new business pitches.Prior to joining Mirren, she led the brand marketing team at Holland America Line, a premium cruise line within Carnival Corporation–the world’s largest leisure travel company.
Originally from the San Francisco Bay Area, Sharon currently lives in Seattle with her husband.
Other webinars you might like
Improving the Effectiveness of New Business Directors
The New MirrenDirect: A Brief Orientation (30 Min. Quick Hit)
Digital New Biz Series 3/3: Converting Prospects On Your Website In the Shortest Amount of Time
All sessions are free with your Premium or All Access subscription to MirrenDirect.
Get started with our 30-day no-fee trial.
Learn More Notify me of new sessions