Getting Better Intel From Your Clients
About This Webinar
Agency teams often complain that clients don’t provide enough access to decision-makers and the key information that will inform the best possible work. Vague project requests and briefs, on top of little access make for challenging situations. There’s nothing worse than flying blind.
In this session, we’ll take a look at why...
Agency teams often complain that clients don’t provide enough access to decision-makers and the key information that will inform the best possible work. Vague project requests and briefs, on top of little access make for challenging situations. There’s nothing worse than flying blind.
In this session, we’ll take a look at why clients are so resistant and the specific steps you can take to change it. We’ll outline how to orchestrate more of the access you need – in a way that will transform the effectiveness of the agency’s work and improve client satisfaction.
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This training is designed for those account team members who work directly with clients and need to understand more about their business.
Instructors
Laura Matthews
Director, Agency Growth Strategy
Laura is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.
At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”
Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.
Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.
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