How to Write & Implement Your Agency’s AI Plan: An Introduction
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Ultimately, AI is dramatically increasing an agency’s ability to create more value for its clients. With this in mind, based on principles from Mirren’s AI training programs, this session will outline how to develop and roll out an AI plan tailored to your agency.
We’ll address:
Why AI will be a vital...Ultimately, AI is dramatically increasing an agency’s ability to create more value for its clients. With this in mind, based on principles from Mirren’s AI training programs, this session will outline how to develop and roll out an AI plan tailored to your agency.
We’ll address:
- Why AI will be a vital source of revenue growth for your agency
- Creating your agency’s vision and objectives for AI
- How to write an effective implementation plan
- Who should be on your planning team
- How to identify where AI can most benefit your agency
- Some of the key AI applications that must be on your radar
- Principles for effective planning and implementation
This session will equip senior team members with the fundamental learning required to prioritize, implement, and govern AI effectively.
Training Materials
Following the training session, those who attend will be provided with one week of recording access.
Who Should Attend
Those actively involved in using AI on a daily basis – and those in charge of guiding the agency’s utilization of AI – will find this session valuable.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
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