Increase Your Client Effectiveness: New Insight Into First-Party Data & Digital Marketing
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Increase Your Client Effectiveness: New Insight Into First-Party Data & Digital Marketing
The most effective client-facing teams are fully informed on the key trends most impacting marketing – including those with first-party data and effective digital marketing programs.
In an era of fragmented data and evolving privacy regulations, taking advantage of the...
Increase Your Client Effectiveness: New Insight Into First-Party Data & Digital Marketing
The most effective client-facing teams are fully informed on the key trends most impacting marketing – including those with first-party data and effective digital marketing programs.
In an era of fragmented data and evolving privacy regulations, taking advantage of the right data has become critical for strategic development, targeting, deployment, and overall impact. Even for agencies with sophisticated media strategists and strategic planners, day-to-day account teams must collaborate with internal teams, while providing an articulate point of view to clients.
In this session, guest speaker Dimitri Perdicaris of StackAdapt will outline new strategies to better leverage the power of first-party data, along with programmatic, to more effectively execute digital marketing programs. Ultimately, the goal is to increase the value of the work you provide your clients – and the corresponding fees you charge.
Instructors
Dimitri Perdicaris
Director
Dimitri is a seasoned professional in the programmatic advertising space. Based in the vibrant city of Toronto, Canada, Dimitri’s journey in the industry began at Yellow Pages Canada, where he played a pivotal role in shaping programmatic strategy and execution for a multitude of Canadian small and medium-sized businesses.
In 2018, Dimitri embarked on a new chapter in his career when he joined the dynamic team at StackAdapt. Over the course of the past 6 years, he has demonstrated his versatility and expertise by contributing to various strategic teams within the organization, including Programmatic Strategy, Client Services, and Sales.
Today, Dimitri proudly holds the position of Director of Sales at StackAdapt. His role affords him the unique opportunity to work across a diverse range of advertising verticals and industries, allowing him to provide tailored, consultative solutions to meet the specific needs of StackAdapt’s valued clients.
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