Mirren Post-Pitch Debriefing Guide: Getting to the Truth (30 Min. Quick Hit)
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Mirren Post-Pitch Debriefing Guide: Getting to the Truth (30 Min. Quick Hit)
Whether you’ve won or lost the pitch, getting practical feedback from the client is critical. Insight about the agency, your team and your approach can help make or break future new business efforts.
However, the client rarely provides the...
Mirren Post-Pitch Debriefing Guide: Getting to the Truth (30 Min. Quick Hit)
Whether you’ve won or lost the pitch, getting practical feedback from the client is critical. Insight about the agency, your team and your approach can help make or break future new business efforts.
However, the client rarely provides the truth. If you lost the pitch, it’s a painful exercise for the client. It’s a breakup call. Their goal is to get you off the phone as quickly as possible, so they can move on. At best, you’ll get a superficial perspective and rarely anything constructive. In fact, the most common thing heard by agencies is, “It was so hard to decide. You were a close second place. I wanted you to win, but it was someone else on the team. You guys were great.” Many agency executives go their entire careers either winning or “coming in second.” Or so they’ve been told.
In this session, we’ll walk you through a PDF Guide from Mirren: The Post Pitch Client Debriefing Guide. Step by step, we’ll guide you through how to handle this critical feedback call. The goal is to get constructive insight that can be applied to all future new business efforts. When handled methodically, you can create a continuous process for improvement.
But then again, you were a very, very close second.
Training Materials
Following the training, you will be provided with one week of recording access.
Who Should Attend
This session is designed for those senior and mid-level team members involved in leading and orchestrating your agency’s new business pitches.
Instructors
Laura Matthews
Director, Agency Growth Strategy
Laura is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.
At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”
Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.
Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.
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