Pitch Teams

Mirren Post-Pitch Debriefing Guide: Getting to the Truth (30 Min. Quick Hit)

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About This Webinar

Mirren Post-Pitch Debriefing Guide: Getting to the Truth (30 Min. Quick Hit)

Whether you’ve won or lost the pitch, getting practical feedback from the client is critical. Insight about the agency, your team and your approach can help make or break future new business efforts.

However, the client rarely provides the truth....

Mirren Post-Pitch Debriefing Guide: Getting to the Truth (30 Min. Quick Hit)

Whether you’ve won or lost the pitch, getting practical feedback from the client is critical. Insight about the agency, your team and your approach can help make or break future new business efforts.

However, the client rarely provides the truth. If you lost the pitch, it’s a painful exercise for the client. It’s a breakup call. Their goal is to get you off the phone as quickly as possible, so they can move on. At best, you’ll get a superficial perspective and rarely anything constructive. In fact, the most common thing heard by agencies is, “It was so hard to decide. You were a close second place. I wanted you to win, but it was someone else on the team. You guys were great.” Many agency executives go their entire careers either winning or “coming in second.” Or so they’ve been told.

In this session, we’ll walk you through a PDF Guide from Mirren: The Post Pitch Client Debriefing Guide. Step by step, we’ll guide you through how to handle this critical feedback call. The goal is to get constructive insight that can be applied to all future new business efforts. When handled methodically, you can create a continuous process for improvement.

But then again, you were a very, very close second.


Training Materials

Following the training, you will be provided with one week of recording access.


Who Should Attend

This session is designed for those senior and mid-level team members involved in leading and orchestrating your agency’s new business pitches.

Instructors

Jerry May

Director, Agency Growth Strategy

His passion lies in improving the new business performance of mid-size and small agencies by helping them realize their brand potential through sound insight development, strategic planning and smart execution. He believes that providing relevant customer and market insights strengthen an agency’s ability to identify, anticipate and respond to customer technological and competitive market trends is the key to winning and retaining business. It’s these agencies that have a distinct advantage by virtue of being more innovative, agile and effective. Ultimately, with all agencies, he has found that a deeper immersion in the client’s business and target audience is the key to converting more business.

 

His training is backed up with an extensive background on the client and agency-side. Jerry began his career at The Clorox Company where he played a leading role on a number of brands including Clorox Liquid Bleach and Kingsford Charcoal. A series of agency assignments followed which took Jerry from San Francisco to Seattle, Los Angeles, Montana, back to Seattle and then Nashville where he served as Director of New Business Development for a $300MM holding company with offices in 9 cities.

 

He’s worked on accounts that have included Bank of America, Microsoft, The North Face, Alaska Airlines, Dairy Queen, Del  Monte and an extensive list of healthcare clients.

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