Pre-Empting Client Departures: Agency/Client Relationship Evaluation

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About This Webinar

Pre-Empting Client Departures: Agency/Client Relationship Evaluation

Although clients continue to expand their marketing budgets, they are still leaving agencies at a record pace. Often, this stems from spiked expectations – due to the complexity and pace of change. In too many cases, these departures could have been easily prevented.

Directly from Mirren’s...

Pre-Empting Client Departures: Agency/Client Relationship Evaluation

Although clients continue to expand their marketing budgets, they are still leaving agencies at a record pace. Often, this stems from spiked expectations – due to the complexity and pace of change. In too many cases, these departures could have been easily prevented.

Directly from Mirren’s Organic Growth training with agencies, Brent will provide you with a model to benchmark the health of your client relationships – and your client-facing teams. This will inform which clients are most vulnerable, why, and steps you can take to immediately strengthen the relationship. Importantly, this will also provide insight into untapped organic growth opportunities


Training Materials

Following the session, you will be provided with 2 weeks of recording access.


Who Should Attend

This training is designed for those who manage account teams, particularly those who are account supervisors or more senior.

Instructors

Laura Matthews

Director, Agency Growth Strategy

Laura is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.

 

Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.

 

At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”

 

Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.

 

Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.

 

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