Research Planning: A Faster Path to Bigger Insight

Research Planning: A Faster Path to Bigger Insight

Being able to conduct simple and effective research has become a base skill for all those involved in the development of client strategy – whether or not there is the support of a strategic planning team. However, there are three key challenges: time, budget and skill.

Often, timing is exceptionally tight, with the project being due within just weeks or days. Clients rarely provide enough budget to conduct the depth of research you’d prefer. And, many team members are simply not skilled at conducting effective research.

This training session will address all three. We will outline the most effective methodologies (the skills) to uncover deeper insight in less time and on a smaller budget.  With the goal of accelerating the design and execution of your research, a new framework will be provided. This model will help to confirm the most effective methodologies, plan those approaches, and ensure fresh new insight is uncovered.  We’ll also address how to conduct two of the most fundamental and effective forms of research: intercepts and surveys. These two methodologies remain the most cost-effective and fastest ways to uncover genuine target audience insight – but only when orchestrated correctly.

Training Materials

Prior to the session, you’ll be provided the Mirren Intercept Framework Guide to help follow along and apply one of the key principles. Following the training, you will be provided with one week of recording access.

Who Should Attend

This training is designed for those client-facing team members who play a key role in developing, supporting and presenting strategy for your clients. This may include client services/account management, strategic planning, research, data/analytics, and project management.