Pitch Teams

The New MirrenDirect: A Brief Orientation

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About This Webinar

The New MirrenDirect: A Brief Orientation

In just 30 minutes, learn how to take full advantage of MirrenDirect’s live and online training.

We’ll address how your Account and Pitch Teams will learn the skills to:

More effectively lean in and lead clients Become stronger strategic partners Better understand and address each client’s...

The New MirrenDirect: A Brief Orientation

In just 30 minutes, learn how to take full advantage of MirrenDirect’s live and online training.

We’ll address how your Account and Pitch Teams will learn the skills to:

  • More effectively lean in and lead clients
  • Become stronger strategic partners
  • Better understand and address each client’s business
  • Develop bigger ideas clients will want to buy
  • More persuasively present and sell through big agency thinking
  • Write Organic Growth and New Business plans that are assertive and accountable

Ultimately, the goal is to become indispensable strategic business partners with clients – creating sustained growth for the agency.

In this orientation, we’ll address how to achieve the above, along with:

  • Training for Account Teams
  • Training for Pitch Teams
  • Generating Organic Growth
  • Winning more Competitive Reviews/RFPs
  • Proactive Prospecting to target and convert high-value client

Including a review of the resources you have available to you:

  • On-Demand Training (200+ videos and downloadable guides)
  • Live Training Webinars (60 – 80 each year)
  • Mirren Live Conference Recordings (best agencies in the business address growth)
  • Daily Leads (20 – 30 new business leads every week)
  • C-Suite Roundtables (management team group sessions)

Whether you’re in the process of considering MirrenDirect, or a current subscriber looking to hear the latest, you’ll leave with an understanding of how to use Mirren’s training to drive your agency’s growth.

Instructors

Brent Hodgins

Mirren | Managing Director

Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.

 

Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”

 

His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.

 

Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.

 

After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.

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