In far too many reviews, agency teams shy away from a robust and strategic discovery process – often jumping in head first – void of clarity on the objectives, deliverables and budget. However, it’s more effective to step back, take control of the conversation, and get the intel about what it’s really going to take to win.
In this session, you will learn how to get more access to the right people (even when remote) and how to leverage this into a more effective pitch strategy. We’ll address how to ask smarter questions to get better answers, along with the external sources you can use to fill in the gaps. The sooner you gather this critical intel, the faster your team will get to work on building the winning pitch.
Ultimately, this will result in elevating your team’s thinking and placing the focus where it belongs – the specific business outcomes most important to the senior decision-maker.
