Your Agency’s Website: Let’s Generate Some Leads!
About This Webinar
Your Agency’s Website: Let’s Generate Some Leads!
Let’s be honest, most agency websites are not effective new business tools. It’s not often they effectively differentiate from the sea of agency sameness – nor do they actively generate new leads that turn into meaningful opportunities.
Step-by-step, we’ll address changes you can make to...
Your Agency’s Website: Let’s Generate Some Leads!
Let’s be honest, most agency websites are not effective new business tools. It’s not often they effectively differentiate from the sea of agency sameness – nor do they actively generate new leads that turn into meaningful opportunities.
Step-by-step, we’ll address changes you can make to your existing site to have it play a more active role in your sales pipeline. This will include:
- The three things clients need to see on agency’s site
- How to better segment your target audiences (ie, prospects vs. talent)
- The most common clichés that must be eliminated
- How to ensure the business value you create for clients is being clearly communicated
- How to hook prospects to get them to make contact with your agency
Expect to leave this session with a set of steps you can apply to turn your website into a lead generation tool.
Training Materials
Following the session, you will be provided with 2 weeks of recording access.
Who Should Attend
This session is designed for those team members who play a role in the positioning and marketing of your agency – including those focused on generating new business leads.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
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