Reynolds & Fyshe

We help our clients get better value from their marcom investment in agency services through Ad Agency Search & Selection, Evaluation of the Value Delivery of key marketing communications services, Agency Compensation Negotiation and Relationship Management & Performance Evaluation, using a broad range of proprietary tools and processes.

The senior partners, Dan Reynolds and Michael Fyshe have a personal and professional association that stretches nearly 25 years. The partners manage each search personally and combine senior management experience at both client and agency organizations.

Our publications include Best Practice in Agency Search, the most complete guide to agency search, based on extensive consultations and learning from experts in Canada, the US and the UK, and Payment by Result-2, a report on incentive compensation, both published by the Institute of Communication Agencies (ICA).

The consultancy has worked with leading national and international clients to match needs with capabilities & fit across multiple disciplines: Advertising, Digital & Social Media, CRM, Direct Marketing, Public Relations, Media Planning and Buying, Interactive and Promotions.