Alan has over 25 years of experience in advertising account management with a diverse client list in the packaged goods, service, retail, and franchise categories. He began his career on the client-side in marketing, responsible for the advertising of Hawaiian Punch, Swingline, and College Inn. On the agency side at Ted Bates and DDB Worldwide, the accounts he managed included Standard Brands, ITT Continental Baking, and H.J.Heinz. His contributions led to increased agency profits and client growth. At Ted Bates and DDB he worked with international clients in both Europe and the Pacific.
Over the past 20 years, Alan has consulted to the advertising agency and advertiser communities in agency searches and compensation development and negotiation. These reviews cover a broad range of categories including packaged goods, financial, entertainment and media.
With its strategic partners, Alan Krinsky Associates has strengthened its consulting offerings to address the most current needs of marketers and advertising agencies. The consultancy has developed programs to work with the expanded role of procurement/sourcing.
