Anita has worked with some of the biggest brands in the world in both Australia and London, including Canon, Cadbury, Pringles, Johnnie Walker, Bundaberg Rum, Baileys, Dairy Farmers, The Post Office (UK), Nestle and The Prince of Wales Children’s Hospital. Working closely with her clients, Anita has been responsible for directing breakthrough strategic thinking, award winning creative and hugely effective sales-generating results on many of those brands.
In 2008, Anita focused on her other passion, health and fitness, and launched her own Personal Training business, and kept her hand in the industry working with boutique creative agency Mr Mumbles helping generate new business.
With her background in big brands and creative development, combined with her own experience running a successful business, Anita brings a unique blend of insights, creativity, empathy and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management.
