Who better to help a client find a new PR resource than a 30-year veteran in the field who has spent the better part of the last decade heading SRI’s PR agency search practice as well as handling new business from the other side of the table as Burson-Marsteller’s U.S. Managing Director of Business and Client Development? At Burson, Dan was responsible for elevating new business best practices and increasing the firm’s competitive win rate.
Dan has built on the time-tested SRI search methodology perfecting the optimal process for reviewing and selecting PR agencies. He has put this to the test in major PR agency reviews for a range of clients, categories and assignments. These include: Walmart, Nike, Gap, Old Navy, Darden Restaurants, New Balance, Outback Steakhouse, California Milk Advisory Board and one of the largest global PR agency searches in history for Intel. He’s also expert at conducting agency new business workshops as well as teaching clients agency management best practices. Throughout the years, Dan has personally visited more than 100 PR firms in the U.S. and abroad, and continually monitors the latest agency and industry changes. In 2008, Dan was named a PR industry “Power Player” by PRWeek Magazine.
Prior to joining Burson-Marsteller and his years at SRI, Dan headed Porter Novelli/Los Angeles and Edelman San Francisco affiliate firm the Orsborn Group. He’s overseen PR programs for: Bank of America, The Prudential, Gap, Warner Bros. Records and Proctor & Gamble, among others.
Dan is a recipient of PRSA’s “Silver Anvil” and was chairman of the association’s Professional Services Section.
Dan graduated Magna Cum Laude from San Francisco State University and holds a first degree black belt in Karate.
When not matching great clients with great agency partners, Dan plays lead guitar in his classic rock band “Still Crazy”, tracks his grown children, Grant and Jody, and hangs out with his wife, author Carol, and their dog Lucky.
