Farrell Crowley brings over 15 years media strategy and investment management experience to our marketing optimization, agency search and agency audit practices. As a media subject matter expert, Farrell has extensive experience planning and buying across all mediums, and has successfully managed campaigns for multinational and regional companies to achieve a wide array of marketing objectives. From B2B to large-scale consumer campaigns, Farrell’s integrated campaign work marrying digital and offline media, has resulted in multiple ad industry awards and increased ROI for her clients. Farrell successfully managed billions of dollars in integrated media each year while at global agencies, including McCann and Mediaedge:cia in NY as well as MPG Boston, for clients that include Volkswagen, AT&T, Microsoft, Celebrity Cruise Lines, and Choice Hotels International.
