Prior to joining Marketplace, Inc. in 1975, Rod spent several years in New York as International Advertising Manager for the Chase Manhattan Bank, N.A., followed by a number of years in advertising agency management in Atlanta.As a consultant, he works with nearly every client of the firm to some degree. His skills in management and finance are regularly drawn upon by companies in industries as varied as pharmaceuticals, insurance, computer software, transportation and telecommunications. Rod conducts training seminars for client personnel on subjects including Managing Agency Resources, Agency Operations and Creative Evaluation. Outside of the commercial world, Rod has worked with a variety of clubs, associations and non-profit organizations in the areas of cost control, management systems and membership development. He is also working as a board member and consultant with the South’s largest family and children’s services agency in the coordination of a major teen pregnancy advertising program.
A graduate of Lehigh University, Rod holds a B.S. degree in Business and Economics with a major in Marketing. Having been president of both an advertising agency and a public relations firm, he is well versed in the finances and accounting practices of those types of firms.
