Gerry brings a deep expertise in marketing procurement to External View, having spent 22 years at Procter & Gamble, where he was P&G’s Global Director of Marketing and Media Procurement and Operations. He is regarded as one of the industry’s leading experts in applying procurement skills and practices into the marketing space, consistently achieving the delicate balance between great marketing and cost management.
While at P&G, Gerry grew the marketing procurement organization more than tenfold, and ultimately directed the activities of nearly 200 marketing procurement professionals worldwide, covering nearly every area of marketing spend. He was responsible for the sourcing of over $3Bn in marketing and media spend, including ad agencies, media, promotion, public affairs, design, digital and interactive, research and measurement, retail, branding, and production.
He was an internal P&G staff professor on procurement and strategic souring, and has been an invited speaker at several major universities, lecturing on marketing procurement and global marketing. He has also served as a committee member for the Association of National Advertising (ANA) and has been an invited presenter to the American Association of Advertising Agencies (AAAA) and the Canadian Institute of Communications Agencies (ICA). Gerry and Russel Wohlwerth have worked together since 2008.
