Jim Lawenda is one of a few people in the marketing industry who has provided media leadership to brands from positions in media sales, agency media buying and client-side media strategy and execution and roles in non-profits. This broad background has afforded Jim and the companies he has worked with a deep understanding of the challenges of media and solutions to gain the most value from their media investment.
Prior to joining ID Comms, Jim was with the ANA (Association of National Advertisers) in a member relations role working with over 50 of the US’s top marketing organisations.
Client-side media roles included US Media for Campbells Soup, Novartis Consumer Health, Schering-Plough HealthCare and Anheuser-Busch. Media sales roles include ABC Television in NY and SkyTV in London.
A strong believer in process and structure, Jim has helped restructure and train the media and integrated communications teams under his management to successfully manage their media investments and shape the teams to successfully manage their media and related investments in the ever-changing marketing environment.
And while the term partnership might be overused by some, in his career, Jim has demonstrated his leadership in creating true partnerships on behalf of his brands and companies with many of the largest media providers (ABC TV, ESPN TV and Radio, NBC, CBS, CNN, Univision).
Jim recognises that every day is a learning opportunity for him and for others. He is always giving back by sharing his past experiences with others and challenging them to look at various ways to solutions for their issues.
Jim is a graduate of Bates College in Maine, US. He is married with three grown children, and his youngest son is starting his own career in media.
