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Karen Adams

Co-Founder

Karen has 20+ years of agency and client-side marketing experience. Her most recent role was Senior Director of Global Marketing Capabilities at Kraft Foods/Mondelez International, where she specialized in creating and facilitating training content to build marketing capabilities worldwide. She also created the company’s integrated marketing communications practice, pioneered virtual training, and led agencies in developing creative work for Oscar Mayer, DiGiorno Pizza, Kraft Macaroni and Cheese, and many other brands.

Before joining Kraft Foods, Karen’s roles included VP Brand Management for Tosco, supporting 76 Petroleum and Circle K Convenience Stores; EVP/Director of Client Services at Lowe Lintas; SVP Global Account Director at Young & Rubicam; and VP Brand Service at Mars Advertising.

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