Lana joined R3 in 2017 in the role of Senior Consultant. She brings 20+ years of media expertise to advise senior executives in developing integrated, customer focused, multi-channel marketing strategies. Prior to R3, Lana held several leadership roles at Assembly Media, Starcom Mediavest Group and Omnicom Media, where she oversaw cross functional teams in client management, communications planning, investment and analytics, working with clients such as E*Trade, Comcast, Bristol Myers Squibb, Capital One and Progressive Insurance. Lana began her career in direct marketing at Wunderman and has since evolved her practice to focus on the integration of ROI focused accountability, digital transformation and brand marketing.
