Laura Bajkowski founded Bajkowski + Partners in 1995, with her experience on both the agency and client side giving her a unique perspective on balancing and integrating cross-functional corporate needs, as well as integrated marketing communications partners, to generate substantial business results.
Laura has worked in strategic marketing leadership positions and, under Bajkowski + Partners, consulted for global brands where she planned and implemented annual marketing plans and programs to increase global revenue through all market segments and distribution channels; developed and managed integrated agency rosters ; restructured marketing organizations; built inhouse creative and production resources; planned and managed agency searches; negotiated agency compensation and contracts; optimized agency and vendor performance; identified and launched strategic partnerships as well as new technologies and new media (online vehicles); and instilled metrics and ROI into all initiatives. Such brands include Inter-Continental Hotels & Resorts, Choice Hotels International, Celebrity Cruises, Searle, Citterio Gourmet Meats, Food & Wines From France, Toyota, General Motors, The Los Angeles Times, American Express, Cigna Healthplans, Bank of America, Aaron Brothers Art Marts, and Beazer Homes.
She has developed long standing relationships with Clients and colleagues alike, most notably because of her ability to clearly define each challenge and grasp its unique needs to arrive at breakthrough solutions that are affordable, implementable, and drive business results.
Laura’s unique understanding of how to successfully plan and manage ad agency reviews rosters comes from her +20 years of working on new business at ad agencies, managing agency searches while on the Client side, and serving as an ad agency search consultant for her Clients.
She began her career with international communications agencies, McCann-Erickson and J. Walter Thompson Companies, before moving to the client-side at Choice Hotels International and consulting.
Laura is an active member of the American Marketing Association (AMA), AMA’s New York Chapter (NYAMA), and Advertising Women of New York (AWNY), and contributes regularly to other industry groups. She spent several years on the Association of National Advertisers’ (ANA) Interactive & Technologies and Global Brand committees as well as actively participated at several ANA forums. Laura was twice selected as one of the “100 Most Powerful Women in Travel” and has developed award winning creative campaigns for her Clients over the past 20 years.
