Helping CMOs, Marketing Procurement, and Brand Leaders Strengthen Agency Partnerships, Improve ROI, and Eliminate Inefficiencies.
For 25+ years, I’ve been on both sides of the table—first as a global agency executive, now as a consultant helping marketing leaders get the most from their agency relationships and marketing operations.
Here’s how I help clients:
Agency Performance Appraisals – Diagnose relationship health, uncover root causes of underperformance, and create action plans to drive improvement before costly changes.
Process & Organizational Design – Streamline workflows, clarify roles, and ensure teams (internal & agency) are aligned to deliver faster, more effective work.
Agency Search & Selection – Manage search processes that identify the right capabilities, cultural fit, and ROI for your brand.
AI-Driven Insights – Leverage AI tools like AgencyApprAIse to evaluate agency performance objectively and surface opportunities for better results.
The result? Less disruption, better performance, and marketing teams free to focus on strategy and growth.
If you’re a CMO, procurement lead, or marketing leader wondering:
“Are we getting the most from our agencies?”
“Do our processes help or hinder great work?”
“Should we optimize our current agency or find a new one?”
Let’s connect — I can help you get those answers faster, with data you can trust.
