Morten founded GLUE2020 in 2009, drawing on over 20 years experience from all sides of the fence; as a client, agency director (media and full-service) and independent consultant.
GLUE2020 was formed to change the way businesses respond to the ever-changing media landscape. In doing so, Morten successfully pioneered numerous new models, processes and systems that today serve some of the world’s biggest and most demanding advertisers.
In the competitive but reactionary world of media consultancy, Morten is known as a maverick; unafraid to tell hard truths and driven to confront restrictive, outdated or unfair trading practices wherever he finds them. Whether negotiating critical commercial deals, or managing client-agency pitches, his ability to create big step improvements involving significant savings across the board is the reason he has worked with over 350 brands across 100+ territories worldwide – representing a business value in excess of $30Bn.
Morten’s client experience alone includes over 30 Fortune-100 companies across Retail, Gaming, FMCG, Finance, Transportation, Telecoms, Automotive, and Entertainment.
