Rachel Huff, President & Founder, is the go-to partner for in-house marketing and communications leaders who are too busy to run an agency search the right way. She has a knack for getting to the heart of an organization’s business needs and navigating the agency landscape to find their ideal match.
Rachel also shares her business development and relationship-building insights with agencies through individual workshops and as a facilitator with the 4A’s, offering instruction on new business curriculum to 600+ member agencies of all sizes, from small shops to large holding company agencies.
Rachel previously led business development and agency marketing at Weber Shandwick and 360PR+ and has consulted for firms of all sizes. She draws from more than a decade on the account side developing integrated communications campaigns for brands including John Hancock, Verizon, Ocean Spray, DraftKings, CVS and Life is Good.
Rachel extends her professional expertise through her nonprofit involvement. She serves on both the Board of Directors and the Marketing & Development Committee for Rosie’s Place, the nation’s first women’s shelter and a sanctuary for poor and homeless women, and co-founded its young professionals’ group, Friends of Rosie’s Place. She also served on the board of PR Club, New England’s oldest professional organization for public relations, communications and marketing professionals.
