For more than 30 years, Steve has led development efforts for major advertisers such as General Foods, Sara Lee and Citibank. He has been responsibile for diverse categories including food, HBC, Rx, pet care, financial services, apparel and marketing services. His experience includes multiple channels including mass, direct, prestige and electronic marketing.
Steve was a pioneer in the use of the Web for CRM as founder and CEO of eSave, the first and only secure online CPG coupon system. His most recent consulting engagements have been in debit card marketing, store-value cards, new product development, and electronic product codes. Steve’s marketing skills broaden the depth of services provided by Alan Krinsky Associates.
