Advancing Your New Business Infrastructure & Resource Planning
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During Mirren’s new business training, agencies are often seeking to understand more about the optimal infrastructure for a well-performing new business capability. While it varies by size and type of agency, understanding the level of investment you should be making will make or break your effectiveness:
How should our new business function...During Mirren’s new business training, agencies are often seeking to understand more about the optimal infrastructure for a well-performing new business capability. While it varies by size and type of agency, understanding the level of investment you should be making will make or break your effectiveness:
- How should our new business function be structured?
- What are the different resources we need to be investing in?
- How should it be staffed?
- What should their accountabilities be?
- How senior should they be?
- What are other agencies doing?
In this session, we’ll outline the best practices for building an optimal new business infrastructure – bearing in mind most don’t have massive budgets and an army to throw at it.
Training Materials
Following the session, those who will attend will be provided with one week of recording access.
Who Should Attend
This session is designed for senior agency leaders who are actively involved in pitching new business – including those on the new business team.
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