Agency Industry Forecast – The Client Spending Changes Ahead
Would you like this session for no fee?
Start 30-Day No-Fee TrialAbout This Webinar
About this Series This live session is a part of our three-part Pre-Conference Series for Mirren Live New York (https://live.mirren.com/) and is being provided to MirrenDirect subscribers for no fee. NOTE: Signing up for any one session will automatically register for you for all three.
Business planning and forecasting feel a bit...
About this Series
This live session is a part of our three-part Pre-Conference Series for Mirren Live New York (https://live.mirren.com/) and is being provided to MirrenDirect subscribers for no fee. NOTE: Signing up for any one session will automatically register for you for all three.
Business planning and forecasting feel a bit like the wild west right now. To help, we’ve assembled a group of specialists over this three-part series with unique insight into what’s in store for the agency business.
Session Overview
Bruce is one of the leading management consultants and M&A experts at the intersection of marketing, technology, data, and analytics.
From the perspective of an analyst, he will outline the most critical trends ahead for the agency business – including the five significant shifts in client spending and the implications on agency models. Expect new insight for your business planning, forecasting, and new business efforts.
Guest Speaker
Winterberry Group: Bruce Biegel, Executive Chairman
Training Materials
Following the session, those who attend will receive one week of recording access.
Who Should Attend
This session is designed for those in management, in addition to those running accounts and new business.
Instructors
Bruce Biegel
Senior Managing Partner, Winterberry Group
A seasoned executive with more than three decades of experience, Bruce Biegel has led hundreds of engagements in growth strategy, commercial diligence and enterprise data and technology for firms in media, financial services, retail, technology, and advertising and marketing agencies.
Bruce has worked with a wide range of enterprise marketers, advertising and marketing agencies, data and digital marketing service and technology providers, as well as private equity firms. Some client engagements include Acxiom Inc., Capital One Financial Corp., Citi, Epsilon, Experian, Hewlett-Packard Co, Meredith, KRG Capital, KKR, L’Oreal, Mountaingate Capital, Time Warner and others.
As an entrepreneur, Bruce has hands-on experience building companies from the ground up. Before establishing Winterberry Group’s strategic consulting practice, he founded and sold two companies, one in marketing technology and another in data. Prior to that, he served in numerous roles at companies as a board member, president, CFO, EVP of sales, as well as in marketing and customer service. Bruce began his career at Kidder Peabody in MIS and is a graduate of the University of Pennsylvania.
In addition to his role at Winterberry Group, Bruce has served as a senior advisor to investment bank Petsky Prunier LLC and as a member of the DMA board. He is an advisor to and member of the board of directors for several private marketing companies and a frequent speaker at major marketing industry conferences. He is also a recipient of the Silver Apple and Mal Dunn Leadership awards from the Direct Marketing Club of New York.
Other webinars you might like
The Year Ahead for AI: Navigating the Transformation
It’s a New World of New Business Ahead
Getting Started with MirrenDirect: A Brief Orientation
All sessions are free with your Premium or All Access subscription to MirrenDirect.
Get started with our 30-day no-fee trial.
Learn More Notify me of new sessions
