AI App Demo Series: Magnolia – The AI-Powered Strategic Planner for Agencies
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Get a sneak peek into the future of the agency business. We’ll dive into how AI is redefining strategic development for agencies, unlocking new potential for breakthrough insight, efficiency, and profitability.
This session provides a live demo of one of the new AI Strategy apps already being used by hundreds of agency...
Get a sneak peek into the future of the agency business. We’ll dive into how AI is redefining strategic development for agencies, unlocking new potential for breakthrough insight, efficiency, and profitability.
This session provides a live demo of one of the new AI Strategy apps already being used by hundreds of agency team members: Magnolia
As a generative tool, it works through each stage of the strategic development process — as a collaborator — to completely accelerate and elevate client briefs and marketing strategies. In short, you can develop more sophisticated strategy in a fraction of the time.
Leave this session with next steps you can take to immediately begin improving the value of your strategy offering.
Training Materials
Following the session, those who attend will be provided with one week of recording access.
Who Should Attend
If you’re involved in strategy, client management, or operations, you’ll not want to miss this session.
Instructors
Sharon Honjiyo
Director, Agency Growth Strategy
Sharon is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Sharon brings senior experience on both the client and agency side. Having managed roster agencies and run competitive reviews–in addition to running accounts and RFPs at her agencies–she provides tremendous insight in her training.
At Mirren, she empowers agency teams by training on client acquisition, retention, and growth. Achieving this, however, requires becoming a more proactive, strategic business partner. In fact, she believes there are many untapped revenue opportunities for agencies. “As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted in significant additional work.”
Sharon spent a good portion of her career leading account management and strategy at a number of agencies, including DDB, HL2, and Hornall Anderson Design. She was instrumental in leading client relationship training, organic growth, and numerous new business pitches. Prior to joining Mirren, she led the brand marketing team at Holland America Line, a premium cruise line within Carnival Corporation–the world’s largest leisure travel company.
Originally from the San Francisco Bay Area, Sharon currently lives in Seattle with her husband.
Lauren O’Brien
Chief Strategy Officer
As CSO, Lauren supports Magnolia’s roadmap as the AI-powered strategic planner for agencies. She collaborates closely with the leadership team and industry thought leaders to ensure Magnolia is completely tailored to the needs of today’s agency strategy teams.
Lauren is also CSO for Newfangled, envisioning the marketing firm’s future and making that vision a reality throughout the company.
In both roles, Lauren’s end goal is always to ideate and execute on strategies that best serve the clients, contributing to their growth and that of Magnolia and Newfangled.
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