AI In Action: Enhance Day-to-Day Client Management & Strategy (3-Part Series)
Would you like this session for no fee?
Start 30-Day No-Fee TrialAbout This Webinar
AI In Action: Enhance Day-to-Day Client Management & Strategy
3-Part Virtual Speaker Series
Session One: 12:30 – 1:30 pm ET The New AI Tools: A Selection of the Best for Client ManagementMartin Broadhurst | Managing Director | Broadhurst Digital
It’s no secret there’s an overwhelming number of AI tools available now....
AI In Action: Enhance Day-to-Day Client Management & Strategy
3-Part Virtual Speaker Series
Session One: 12:30 – 1:30 pm ET
The New AI Tools: A Selection of the Best for Client Management
Martin Broadhurst | Managing Director | Broadhurst Digital
It’s no secret there’s an overwhelming number of AI tools available now. Sifting through the options feels like trying to boil the ocean. We’ll help. With a particular focus on those applications that apply to client-facing teams, Martin will outline the ones that need to be on your radar – their pros and cons, how to put them to work, and how to overcome common pitfalls. Learn how to evaluate and select effective options tailored to your team’s needs.
Session Two: 1:45 – 2:45 pm ET
Using AI to Accelerate & Enhance Strategic Development
Chris Johnson | Managing Partner | TomorrowToday
Designed for day-to-day account, project, and strategy team members, Chris will deconstruct key stages of the strategic development process. He’ll outline how to use generative AI to completely accelerate and improve the agency’s output. This will include how to better interpret the needs of each client brief, synthesize relevant takeaways from large volumes of research and data, build your own custom dataset for strategic development, and develop synthetic target audiences for ongoing real-time research.
Session Three: 3:00 – 4:30 pm ET
Develop New Ideas Clients Want to Buy: AI As Your Fuel
Laura Matthews | Managing Director, Agency Growth Strategy | Mirren
We’re going to put you to work as we close out our AI series. With one specific client in mind, you’ll use your primary LLM (i.e., GPT4) to help fuel Organic Growth. Step-by-step, you’ll use it as a strategic development tool with the goal of coming up with new business-building ideas — that are actually worthy of being put in front of a client. We’ll even discuss how to evaluate your new Organic Growth ideas to pinpoint steps you can take to improve them. Ultimately, the goal is to capture a greater share of each client’s spend. Let’s dig in.
Instructors
Laura Matthews
Director, Agency Growth Strategy
Laura is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.
At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”
Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.
Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.
Martin Broadhurst
Managing Director, Broadhurst Digital
Bio to come
Chris Johnson
Managing Partner, Tomorrow Today
Bio to come
Other webinars you might like
How to Audit & Optimize Your Pitch Effectiveness
Stop Getting Pigeonholed: Selling Current Clients on New Capabilities
Getting Started with MirrenDirect: A Brief Orientation
All sessions are free with your Premium or All Access subscription to MirrenDirect.
Get started with our 30-day no-fee trial.
Learn More Notify me of new sessions