Pitch Teams

Audit & Benchmark Your Agency’s Pitch Effectiveness

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About This Webinar

Audit & Benchmark Your Agency’s Pitch Effectiveness

Applying lessons from training the best agencies in the business, we will walk you through a framework by which you can assess your agency’s approach to Competitive Reviews/RFPs.

Breaking down each element of effective pitching, you’ll be put to work as you evaluate your strengths...

Audit & Benchmark Your Agency’s Pitch Effectiveness

Applying lessons from training the best agencies in the business, we will walk you through a framework by which you can assess your agency’s approach to Competitive Reviews/RFPs.

Breaking down each element of effective pitching, you’ll be put to work as you evaluate your strengths and constraints – those issues most holding back your team’s performance – and your ability to convert more RFPs. Plan to leave this session with new insight into where to focus your efforts as you continue improving pitching business in 2024.


Training Materials

Following the session, you will be provided with one week of recording access.


Who Should Attend

This session is designed for senior management and those directly involved in pitching new business. Joining this session as a team will help create alignment on where you most need to improve.

Instructors

Laura Matthews

Director, Agency Growth Strategy

 

Laura is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.

 

Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.

 

At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”

 

Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.

 

Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.

 

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