Audit & Benchmark Your Pitch Effectiveness
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Applying lessons from training the best agencies in the business, we will outline a framework by which you can assess your agency’s approach to pitching new business.
You’ll be put to work as you confirm your strengths and your constraints – those issues most holding back the effectiveness of your agency’s performance....
Applying lessons from training the best agencies in the business, we will outline a framework by which you can assess your agency’s approach to pitching new business.
You’ll be put to work as you confirm your strengths and your constraints – those issues most holding back the effectiveness of your agency’s performance. You will evaluate your agency across several key elements while comparing yourself to others. This will include:
- Lead Qualification
- Client Brief Calibration
- Decision-Maker Discovery
- Written Submissions
- Capabilities Presentations
- Final Pitch Presentations
- And more
Gain insight into where to focus your efforts and continue increasing your RFP win rate.
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This session is designed for senior agency leaders who are actively involved in pitching new business – including those on the new business team.
Instructors
Bruce Woolsey
Director, Agency Growth Strategy, Mirren
Bruce is a Director, Agency Growth Strategy at Mirren – a firm that specializes in training client-facing agency teams. With a focus on organic growth and new business, the goal is to capture a greater share of each client’s spend by becoming indispensable strategic partners. Each year, more than 700 agencies participate in Mirren’s training programs, annual conferences, and webinars (www.mirren.com). At Mirren, Bruce is focused on empowering agency teams around client acquisition, retention, and growth.
Bruce started his career at Avenue A | Razorfish, eventually managing the Seattle office and leading strategy globally. When Microsoft acquired Razorfish, he spent time at Microsoft in business development and data strategy. After taking time off to be a full-time dad, Bruce has advised start-ups, built an app, and worked in technologies like AI and IoT. He has an MBA and a Masters in International Studies from the University of Washington and regularly lectures on Business Leadership at Seattle Pacific University. He’s almost done raising four boys in the Pacific Northwest.
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