Audit & Benchmark Your Pitch Effectiveness
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Applying lessons from training the best agencies in the business, we will outline a framework by which you can assess your agency’s approach to pitching new business.
You’ll be put to work as you confirm your strengths and your constraints – those issues most holding back the effectiveness of your agency’s performance....
Applying lessons from training the best agencies in the business, we will outline a framework by which you can assess your agency’s approach to pitching new business.
You’ll be put to work as you confirm your strengths and your constraints – those issues most holding back the effectiveness of your agency’s performance. You will evaluate your agency across several key elements while comparing yourself to others. This will include:
- Lead Qualification
- Client Brief Calibration
- Decision-Maker Discovery
- Written Submissions
- Capabilities Presentations
- Final Pitch Presentations
- And more
Gain insight into where to focus your efforts and continue increasing your RFP win rate.
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This session is designed for senior agency leaders who are actively involved in pitching new business – including those on the new business team.
Instructors
Bruce Woolsey
Director, Agency Growth Strategy, Mirren
To come
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