Audit & Benchmark Your Pitch Effectiveness
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Audit & Benchmark Your Pitch Effectiveness
Applying lessons from training the best agencies in the business, we will outline a framework by which you can assess your agency’s approach to pitching new business.
You’ll be put to work as you confirm your strengths – and your constraints, those issues most holding back...
Audit & Benchmark Your Pitch Effectiveness
Applying lessons from training the best agencies in the business, we will outline a framework by which you can assess your agency’s approach to pitching new business.
You’ll be put to work as you confirm your strengths – and your constraints, those issues most holding back the effectiveness of your agency’s performance. You will evaluate your agency and team across several key elements while comparing yourself to others. This will include:
- Lead Qualification
- Client Brief Calibration
- Decision-Maker Discovery
- Written Submissions
- Capabilities Presentations
- Final Pitch Presentations
- And more
Gain insight into where to focus your efforts and continue increasing your RFP win rate.
Training Materials
Following the session, those who attend will be provided with one week of recording access.
Who Should Attend
This session is designed for senior agency leaders who are actively involved in pitching new business – including those on the new business team.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
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