Pitch Series 1/4: Create Your Strategy to Disrupt & Win the Pitch
About This Webinar
SERIES OVERVIEW
Convert the Pitch: The New Best Practices Winning Business Right Now
This session is the first in a four-part new business training series.
As you know, there’s a lot to deal with in the current pitching environment: hyper-competitive agencies, unclear pitch briefs, adapting to a new client pitch process...
SERIES OVERVIEW
Convert the Pitch: The New Best Practices Winning Business Right Now
This session is the first in a four-part new business training series.
As you know, there’s a lot to deal with in the current pitching environment: hyper-competitive agencies, unclear pitch briefs, adapting to a new client pitch process (different from one client to the next), lack of client access, building a hybrid pitch with a hybrid team, and then, presenting it to a client who may not even be in the same room. This series will outline the cutting-edge new best practices now required to achieve a high win rate.
Sessions In This Series:
- Oct. 4: Create Your Strategy to Disrupt & Win the Pitch
- Oct. 18: How to Uncover & Nail the Real Pitch Objective
- Nov. 2: Craft Agency Capabilities to Engage & Convert
- Nov. 30: Write & Deliver Pitch Presentations That Win the Business
THIS SESSION
Create Your Strategy to Disrupt & Win the Pitch
In this session, you’ll learn how to kick off every competitive review/RFP with a strategy that sets you up to convert the business (whether remote, in-person, or both). We’ll begin by outlining how to develop a pitch messaging strategy:
- Become clear on what it’s going to take to win
- Clearly communicate why you are the only one to achieve their objectives
- Align your team
The goal is to have your pitch messaging strategy direct all aspects of what you communicate to the prospect. With this foundation in place, we’ll then review how to:
- Cast the team
- Align against a strategic kick-off plan
- Manage everyone under tight deadlines
Ultimately, by developing a more strategic approach to each pitch, you’ll get your team to better align and execute on exactly what it’s going to take to win.
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This four-part series is designed for those senior team members throughout the agency who play an active role in pitching new business.
Instructors
Laura Matthews
Managing Director, Agency Growth Strategy
Laura is Managing Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.
At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”
Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.
Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.
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