Diversifying Your Pipeline: Breaking Into New Categories
Would you like this session for no fee?
Start 30-Day No-Fee TrialAbout This Webinar
Expanding into new categories can provide a lucrative source of new revenue. This is particularly true if you’re fully saturated in (or conflicted out of) your current categories.
However, most agencies don’t target and convert high-value opportunities in a strategically-sound manner. Often, prospects are randomly targeted with dated methods that result in...
Expanding into new categories can provide a lucrative source of new revenue. This is particularly true if you’re fully saturated in (or conflicted out of) your current categories.
However, most agencies don’t target and convert high-value opportunities in a strategically-sound manner. Often, prospects are randomly targeted with dated methods that result in stone-cold pipelines and little success.
This session will outline the opportunities and challenges of capitalizing on new categories – along with a set of best practices to help you orchestrate a more effective outreach program.
Training Materials
Following the session, those who attend will be provided with one week of recording access.
Who Should Attend
This training is designed for those team members who play a role in leading or supporting the agency’s new business prospecting activities.
Instructors
Bruce Woolsey
Director, Agency Growth Strategy, Mirren
Bruce is a Director, Agency Growth Strategy at Mirren – a firm that specializes in training client-facing agency teams. With a focus on organic growth and new business, the goal is to capture a greater share of each client’s spend by becoming indispensable strategic partners. Each year, more than 700 agencies participate in Mirren’s training programs, annual conferences, and webinars (www.mirren.com). At Mirren, Bruce is focused on empowering agency teams around client acquisition, retention, and growth.
Bruce started his career at Avenue A | Razorfish, eventually managing the Seattle office and leading strategy globally. When Microsoft acquired Razorfish, he spent time at Microsoft in business development and data strategy. After taking time off to be a full-time dad, Bruce has advised start-ups, built an app, and worked in technologies like AI and IoT. He has an MBA and a Masters in International Studies from the University of Washington and regularly lectures on Business Leadership at Seattle Pacific University. He’s almost done raising four boys in the Pacific Northwest.
Other webinars you might like
Objection Handling in New Business Situations
Mirren Post-Pitch Debriefing Guide: Getting to the Truth
Getting Started with MirrenDirect: A Brief Orientation
All sessions are free with your Premium or All Access subscription to MirrenDirect.
Get started with our 30-day no-fee trial.
Learn More Notify me of new sessions