Diversifying Your Pipeline: Breaking Into New Categories
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Expanding into new categories can provide a lucrative source of new revenue. This is particularly true if you’re fully saturated in (or conflicted out of) your current categories.
However, most agencies don’t target and convert high-value opportunities in a strategically-sound manner. Often, prospects are randomly targeted with dated methods that result in...
Expanding into new categories can provide a lucrative source of new revenue. This is particularly true if you’re fully saturated in (or conflicted out of) your current categories.
However, most agencies don’t target and convert high-value opportunities in a strategically-sound manner. Often, prospects are randomly targeted with dated methods that result in stone-cold pipelines and little success.
This session will outline the opportunities and challenges of capitalizing on new categories – along with a set of best practices to help you orchestrate a more effective outreach program.
Training Materials
Following the session, those who attend will be provided with one week of recording access.
Who Should Attend
This training is designed for those team members who play a role in leading or supporting the agency’s new business prospecting activities.
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