Pitch Teams

Diversifying Your Pipeline: Breaking Into New Categories

Ended

Share this

About This Webinar

Diversifying Your Pipeline: Breaking Into New Categories

Expanding into new categories can provide a lucrative source of new revenue. This is particularly true if you’re fully saturated in (or conflicted out of) your current categories.

However, most agencies don’t target and convert high-value opportunities in a strategically-sound manner. Often, prospects are randomly...

Diversifying Your Pipeline: Breaking Into New Categories

Expanding into new categories can provide a lucrative source of new revenue. This is particularly true if you’re fully saturated in (or conflicted out of) your current categories.

However, most agencies don’t target and convert high-value opportunities in a strategically-sound manner. Often, prospects are randomly targeted with dated methods that result in stone-cold pipelines and little success.

This session will outline the opportunities and challenges of capitalizing on new categories – along with a set of best practices to help you orchestrate a more effective outreach program.


Training Materials

Following the session, you will be provided with one week of recording access.


Who Should Attend

This training is designed for those team members who play a role in leading or supporting the agency’s new business prospecting activities.

Instructors

Laura Matthews

Director, Agency Growth Strategy

 

Laura is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.

 

Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.

 

At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”

 

Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.

 

Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.

 

Ended

You're registered for this webinar

Share this

All sessions are free with your Premium or All Access subscription to MirrenDirect.

Get started with our 30-day no-fee trial.

Learn More