Pitch Teams

Diversifying Your Roster: Breaking Into New Categories

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About This Webinar

Diversifying Your Roster: Breaking Into New Categories

Expanding into new categories can provide a lucrative source of new revenue. This is particularly true if you’re fully saturated in (or conflicted out of) your current categories.

However, most agencies don’t target and convert high-value opportunities in a strategically-sound fashion. Often, prospects are randomly...

Diversifying Your Roster: Breaking Into New Categories

Expanding into new categories can provide a lucrative source of new revenue. This is particularly true if you’re fully saturated in (or conflicted out of) your current categories.

However, most agencies don’t target and convert high-value opportunities in a strategically-sound fashion. Often, prospects are randomly targeted with dated methods that result in stone-cold pipelines and little success.

This session will outline the opportunities and challenges of capitalizing on new categories – along with a set of best practices to help you orchestrate a more effective outreach program.


Training Materials

Following the session, you will be provided with 2 weeks of recording access.


Who Should Attend

This training is designed for those team members who play a role in leading or supporting the agency’s new business prospecting activities.

Instructors

Brent Hodgins

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