Establishing Authority: Leading Your Clients, Leading Your Teams

Establishing Authority: Leading Your Clients, Leading Your Teams

Guest Speaker: Mark Strong, CEO at Strong Training & Coaching

The role of account management has been a constant evolution. This has only accelerated over the last couple of years with the recent forces of change and shifts in client expectations. In fact, clients are gravitating to those agency executives who “take the bull by the horns” and strategically lead the way forward. At the same time, they’re walking away from the passive order takers.

As the main face of the agency, there is immediate pressure for account teams to lead their clients (and agency teams) – with authority, confidence and heart. In this session, Mark Strong will address key shifts that can be made to improve the ability to lead in a number of important capacities. He will cover critical topics such as consultative acumen, psychological safety, change agent, client onboarding, sales expertise, and more.

Importantly, he’ll also outline how this plays a direct role in creating transformational work and value for clients.

This Session Is Included in a Four-Part Series

Business Leadership Skills for Account Management

As client expectations of agencies continue to increase, the role of client services continues to evolve. This four-part live training webinar series will improve 4 key skills for mid-level and senior account managers.

By participating in this series, your account managers will develop the skills to:

• More proactively lean and lead their clients
• More effectively understand and address each client’s most pressing business needs
• Better align the agency with the needs of each client (improving agency outcomes, wasting fewer resources)
• Write SOWs, estimates, and proposals to increase your fees, create better client alignment and eliminate scope creep
• Ultimately, become a strong strategic partner with your clients

This is an opportunity to enroll those team members who play a leading role with your clients and internal teams.

Training Materials

Following the webinar, you will be provided with digital access to view the session recording for 2 weeks.

Who Should Attend

This training session is designed for those senior and mid-level account team members who play a key role in working with clients and managing internal teams.