Evaluating the Health of Your Client Relationships: A New Model
About This Webinar
Evaluating the Health of Your Client Relationships: A New Model
Clients are under increasing pressure to perform. “Deliver against our growth forecasts or you’re out.” As a result, client expectations of agencies have spiked. They’re demanding stronger leadership, deeper strategic thinking, more integrated activation, and tangible business impact.
At issue, “Are my...
Evaluating the Health of Your Client Relationships: A New Model
Clients are under increasing pressure to perform. “Deliver against our growth forecasts or you’re out.” As a result, client expectations of agencies have spiked. They’re demanding stronger leadership, deeper strategic thinking, more integrated activation, and tangible business impact.
At issue, “Are my roster agencies delivering?” The result, “I’m moving my business to a better performing agency – right now.” Clients are leaving at record pace.
Directly from Mirren’s Organic Growth training, Sharon will provide you with a model to benchmark the health of your client relationships – and the effectiveness of your client-facing teams. This will inform which clients are most vulnerable, why, and the steps you can take to immediately strengthen the relationship. Importantly, the model also provides new insight into untapped organic growth opportunities.
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This training is designed for those who manage clients, including senior and mid-level account, practice, and project leads. As new insight is provided that will have operational and organic growth implications, senior management team members should also join – particularly Client Services Directors.
Instructors
Laura Matthews
Managing Director, Agency Growth Strategy
Laura is Managing Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.
At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”
Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.
Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.
Other webinars you might like
Putting AI to Work at Your Agency: An Introduction
Write a New Business Plan Focused on Driving Growth
The Coming Strategy Transformation for Agencies: Five Key AI Trends
All sessions are free with your Premium or All Access subscription to MirrenDirect.
Get started with our 30-day no-fee trial.
Learn More Notify me of new sessions