Evaluating the Health of Your Client Relationships: A New Model

Evaluating the Health of Your Client Relationships: A New Model

Clients are under increasing pressure to perform. “Deliver against our growth forecasts or you’re out.” As a result, client expectations of agencies have spiked. They’re demanding stronger leadership, deeper strategic thinking, more integrated activation, and tangible business impact.

At issue, “Are my roster agencies delivering?” The result, “I’m moving my business to a better performing agency – right now.” Clients are leaving at record pace.

Directly from Mirren’s Organic Growth training, Bruce will provide you with a model to benchmark the health of your client relationships – and the effectiveness of your client-facing teams. This will inform which clients are most vulnerable, why, and the steps you can take to immediately strengthen the relationship. Importantly, the model also provides new insight into untapped organic growth opportunities.

Training Materials

Following the training session, those who attend will be provided with one week of recording access.

Who Should Attend

This training is designed for those who manage clients, including senior and mid-level account, practice, and project leads. As new insight is provided that will have operational and organic growth implications, senior management team members should also join – particularly Client Services Directors.