Evaluating the Health of Your Client Relationships: A New Model
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Evaluating the Health of Your Client Relationships: A New Model
Clients are under increasing pressure to perform. “Deliver against our growth forecasts or you’re out.” As a result, client expectations of agencies have spiked. They’re demanding stronger leadership, deeper strategic thinking, more integrated activation, and tangible business impact.
At issue, “Are my...
Evaluating the Health of Your Client Relationships: A New Model
Clients are under increasing pressure to perform. “Deliver against our growth forecasts or you’re out.” As a result, client expectations of agencies have spiked. They’re demanding stronger leadership, deeper strategic thinking, more integrated activation, and tangible business impact.
At issue, “Are my roster agencies delivering?” The result, “I’m moving my business to a better performing agency – right now.” Clients are leaving at record pace.
Directly from Mirren’s Organic Growth training, Laura will provide you with a model to benchmark the health of your client relationships – and the effectiveness of your client-facing teams. This will inform which clients are most vulnerable, why, and the steps you can take to immediately strengthen the relationship. Importantly, the model also provides new insight into untapped organic growth opportunities.
Training Materials
Following the training session, those who attend will be provided with one week of recording access.
Who Should Attend
This training is designed for those who manage clients, including senior and mid-level account, practice, and project leads. As new insight is provided that will have operational and organic growth implications, senior management team members should also join – particularly Client Services Directors.
Instructors
Sharon Honjiyo
Director, Agency Growth Strategy
Sharon is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential, and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs, and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.
Sharon brings senior experience on both the client and agency side. Having managed roster agencies and run competitive reviews–in addition to running accounts and RFPs at her agencies–she provides tremendous insight in her training.
At Mirren, she empowers agency teams by training on client acquisition, retention, and growth. Achieving this, however, requires becoming a more proactive, strategic business partner. In fact, she believes there are many untapped revenue opportunities for agencies. “As a client, I regularly experienced my agencies missing many of our strategic needs that would have resulted in significant additional work.”
Sharon spent a good portion of her career leading account management and strategy at a number of agencies, including DDB, HL2, and Hornall Anderson Design. She was instrumental in leading client relationship training, organic growth, and numerous new business pitches. Prior to joining Mirren, she led the brand marketing team at Holland America Line, a premium cruise line within Carnival Corporation–the world’s largest leisure travel company.
Originally from the San Francisco Bay Area, Sharon currently lives in Seattle with her husband.
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