Fast-Tracking AI Adoption: Putting It to Work at Your Agency
About This Webinar
Moving past random pockets of AI implementation and over-complicated builds continues to hold many agencies back – particularly with client-facing teams. With a sharp focus on client leads, account management/client services, project management, and strategic planning, this session pulls from Mirren’s AI Skills Training to outline how to put this tech to...
Moving past random pockets of AI implementation and over-complicated builds continues to hold many agencies back – particularly with client-facing teams. With a sharp focus on client leads, account management/client services, project management, and strategic planning, this session pulls from Mirren’s AI Skills Training to outline how to put this tech to work right now.
The goal is to dramatically increase the efficiency and value of your agency’s output – but in a way that your teams can immediately experience the value of AI.
What you’ll take away
- How to identify where AI will have the greatest impact inside client project workflows
- A set of criteria with which to evaluate and prioritize your next AI builds
- How to do some of these builds without developers
- The key AI apps that need to be on your radar
- How to create custom datasets and models to accelerate and improve the output of your entire strategic process
- Creating synthetic client models for ongoing input, project development, and (“pre-meeting”) feedback
- Prompt engineering techniques and templates that completely transform the output from any app
- How to increase consistent AI adoption across teams
- How to counter concerns about fee pressure as timelines accelerate
Expect to leave with a clearer perspective on the practical skills you can apply upon completing this session.
Training Materials
Following the training session, those who attend will be provided with one week of recording access.
Who Should Attend
This session is designed for agency management and those on the front lines with clients and new business. Those who liaise with clients, prospects, and are involved in strategic development will find the session particularly insightful.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
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