Faster Research for Bigger Insight: New AI, Tools, Methods

Being able to conduct simple and effective research has become a base skill for all those involved in the development of client strategy – whether or not there is the support of a strategic planner. 

However, there are three key challenges: time, budget, and ability. Often, timing is exceptionally tight, with the project being due within just weeks or days. Clients rarely provide enough budget to conduct the depth of research necessary. And, many team members are simply not skilled at conducting research that inspires breakthough strategy. This training session will address all three. 

First, we’ll introduce a strategic framework you can apply to all research projects. The goal is to inform your most effective methodologies, help plan your approach, and ensure new insight is discovered – moving as quickly as possible.

Second, the session will address how to conduct two of the most fundamental and effective forms of research: intercepts and surveys. These remain among the most cost-effective and fastest ways to uncover genuine insight – but only when orchestrated correctly.

And finally, we’ll look at the role AI now plays in accelerating (and decreasing the cost of) research. This will include prompt engineering, creating synthetic personas, qualitative, and more.

Training Materials

Prior to the session, you’ll be provided the Mirren Intercept Framework Guide to help follow along and apply one of the key principles. Following the training session, those who attend will be provided with one week of recording access.

Who Should Attend

This training is designed for those client-facing team members who play a key role in developing, supporting, and presenting strategies for your clients. This may include client services/account management, strategic planning, research, data/analytics, and project management.