Generating New Business by Targeting Search Consultants
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Search Consultants play an important role in the world of new business, influencing billions of dollars in agency revenue each year. Understanding how and when to tap this source of business can potentially fuel an agency’s pipeline – if there’s an appropriate fit.
This training session outlines how to best leverage these...
Search Consultants play an important role in the world of new business, influencing billions of dollars in agency revenue each year. Understanding how and when to tap this source of business can potentially fuel an agency’s pipeline – if there’s an appropriate fit.
This training session outlines how to best leverage these key matchmakers to drive more new business opportunities for your agency.
We’ll address critical questions:
- For your particular agency, is it worth the effort to pursue these gatekeepers?
- Do they work with smaller agencies?
- Are they open to new agencies or do they stick with favorites?
- What is the best way to break through and get on their radar?
Get a look into their selection process and exactly what it takes to get on their shortlist. Understand why they reject many agencies and how you can prevent this.
Training Materials
Following the session, those who attend will be provided with 1 week of recording access.
Who Should Attend
This training is for those agency team members who are involved in new business and conducting any search consultant outreach (or supporting those who would).
Instructors
Bruce Woolsey
Director, Agency Growth Strategy, Mirren
Bruce is a Director, Agency Growth Strategy at Mirren – a firm that specializes in training client-facing agency teams. With a focus on organic growth and new business, the goal is to capture a greater share of each client’s spend by becoming indispensable strategic partners. Each year, more than 700 agencies participate in Mirren’s training programs, annual conferences, and webinars (www.mirren.com). At Mirren, Bruce is focused on empowering agency teams around client acquisition, retention, and growth.
Bruce started his career at Avenue A | Razorfish, eventually managing the Seattle office and leading strategy globally. When Microsoft acquired Razorfish, he spent time at Microsoft in business development and data strategy. After taking time off to be a full-time dad, Bruce has advised start-ups, built an app, and worked in technologies like AI and IoT. He has an MBA and a Masters in International Studies from the University of Washington and regularly lectures on Business Leadership at Seattle Pacific University. He’s almost done raising four boys in the Pacific Northwest.
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