Get a Grip: Better Control Client Project Scope & Profitability
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Get a Grip: Better Control Client Project Scope & Profitability
Keeping clients on scope is one of the most significant challenges in the agency business. In fact daily, ineffective scope management is costing agencies a small fortune.
There’s a better way. This training session will outline the methods your teams can use...
Get a Grip: Better Control Client Project Scope & Profitability
Keeping clients on scope is one of the most significant challenges in the agency business. In fact daily, ineffective scope management is costing agencies a small fortune.
There’s a better way. This training session will outline the methods your teams can use to get a grip and better control of their client projects – including how to:
- Write more effective SOWs/estimates/proposals (to pre-empt push back and scope creep)
- Get each client to buy off on the fees proposed
- Establish specific guardrails to keep each client on track with the written scope of work
In fact, we’ll address why scope creep happens and how to turn it into a new revenue growth opportunity – while making it a standard practice for all projects. Ultimately, the goal is to write and manage SOWs, estimates, and proposals in a way that ensures the agency gets paid for all its work (and increases its margins).
Training Materials
Following the session, those who attend will receive one week of recording access.
Who Should Attend
This training is designed for team members (junior through senior) involved in developing, presenting, and managing client project scopes.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
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