Getting Started with MirrenDirect: A Brief Orientation
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Getting Started with MirrenDirect: A Brief Orientation
In just 30 minutes, we’ll address how your Client-Facing and Pitch Teams will learn the skills to more effectively generate organic growth and win more new business.
Organic Growth: more methodically and consistently grow every account in the agency Competitive Reviews/RFPs: elevate your pitch teams...Getting Started with MirrenDirect: A Brief Orientation
In just 30 minutes, we’ll address how your Client-Facing and Pitch Teams will learn the skills to more effectively generate organic growth and win more new business.
- Organic Growth: more methodically and consistently grow every account in the agency
- Competitive Reviews/RFPs: elevate your pitch teams with a new (repeatable) approach that will increase your win rate
- Proactive Prospecting: systematically build and convert a pipeline of high-value clients
Ultimately, the goal is to become indispensable strategic business partners with clients and prospects – creating sustained growth for the agency.
In this orientation, we’ll outline all the resources available to your teams, including:
- On-Demand Training: 200+ videos and downloadable guides
- Live Training Webinars: 60 – 80 each year
- Mirren Live Conference Recordings: best agencies in the business share growth strategies
- Daily Leads: 20 – 30 new business leads every week
- C-Suite Forums: management team small group discussions
Whether you’re in the process of considering MirrenDirect or a current subscriber looking to hear the latest, you’ll leave with an understanding of how to use Mirren’s training to drive your agency’s growth.
Training Materials
Following the session, you will be provided with one week of recording access.
Who Should Attend
This brief orientation is designed for those coordinating training resources for the agency, specific teams, or individuals – and for those who want to dive in and use MirrenDirect on their own.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
Other webinars you might like
Putting AI to Work at Your Agency: An Introduction
Write a New Business Plan Focused on Driving Growth
The New Role of Account Leadership: Evaluating Your Teams
All sessions are free with your Premium or All Access subscription to MirrenDirect.
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