Getting Started With the New MirrenDirect: A Brief Orientation
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Getting Started With the New MirrenDirect: A Brief Orientation
In just 30 minutes, learn how to convert more business by taking full advantage of MirrenDirect.
MirrenDirect is our new online training center – focused on providing agency teams the skills and tools to drive organic growth and new business. Ultimately, the goal is...
Getting Started With the New MirrenDirect: A Brief Orientation
In just 30 minutes, learn how to convert more business by taking full advantage of MirrenDirect.
MirrenDirect is our new online training center – focused on providing agency teams the skills and tools to drive organic growth and new business. Ultimately, the goal is to have your teams become more assertive and methodical in generating revenue growth for the agency. Quickly get in and solve an immediate challenge or engage in step-by-step training.
Bring your account and new business teams to start the process of aligning everyone on implementing new systems for growth.
We’ll cover MirrenDirect resources that include:
New On-Demand Training Center
• Now with 200+ all new training videos and downloadable PDF tools
New Training Topics
• New topics that include: Mastering Agency Strategy, Proposal Writing/Negotiation Skills, New Business Infrastructure & Process
• Expanded training on our core topics: Organic Growth, Proactive Prospecting, and Competitive Reviews/RFPs
New Team-Based Training
• Now create and organize training for specific teams within the agency
New Live Webinar Training
• Now with 60+ live webinars throughout the year
Personal Coaching & Accessing Mirren Strategists
• New access to the Mirren training team to get help with your specific opportunities
Daily New Business Leads
• For those involved in pitching business, 25+ breaking leads every week (most unpublished elsewhere)
How to Create an Effective Internal Training Program that Creates Action
• Step-by-step, how to engage your teams and ensure they implement their new skills
In this brief session, you’ll get a full MirrenDirect overview, site walk through, and look at how to create internal training programs.
Whether you’re in the process of considering MirrenDirect, or a current subscriber looking to hear more about the latest updates, you’ll leave this session with an understanding on how to use Mirren to drive your organic growth and new business effectiveness.
Instructors
Brent Hodgins
Mirren | Managing Director
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 900 agencies now participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has now trained CEOs and their senior management teams in every major region around the world.
Brent is highly competitive as he rallies his agency clients to build the infrastructure necessary for consistent growth – applying methods that are far more innovative and efficient. He believes that growing an agency is not about throwing more money at it. Rather, it’s how you organize the resources you already have in place. He can also be heard encouraging agency teams to stop submissively bowing down to their clients. “As soon as you put the client up on a pedestal, you lower your position in their mind. It’s a downward spiral from there. If you bring a high level of expertise to the table, then take a stand and command the respect you deserve as a peer.”
His approach to converting organic growth and new business is down to a science – strategic and methodical – but often contrarian. Too many agencies are using the same old dated methods. And, often with no consistency whatsoever. If no one breaks from this sea of sameness, nothing will change.
Brent began his career in account management at Leo Burnett, where he worked on Kellogg’s, Johnson & Johnson and McDonald’s. Later at TBWA\Chiat\Day he launched their digital group in New York, before moving into new business at Wieden + Kennedy.
After 10 years in New York, Mirren moved its offices to Seattle. Brent resides in the Ballard area with his wife and son.
Other webinars you might like
Stop Getting Pigeonholed: Selling Current Clients on New Capabilities
Five Strategies to Get Into & Win Better RFPs (Guest Speaker)
Getting More Work from Difficult Clients (Guest Speaker)
All sessions are free with your Premium or All Access subscription to MirrenDirect.
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