Hacking Marketing Procurement: A View from Inside Your Newest Ally

Hacking Marketing Procurement: A View from Inside Your Newest Ally

Guest Speaker: Stuart Dunk, Don’t Forget to Look

We are pleased to provide this training session for no fee for subscribers and non-subscribers.

For this special session, we’ve brought in a former marketing procurement executive from the likes of Nike, Danone and Reckitt Benckiser.

Based on the training he provides agencies, Stuart will provide a behind-the-scenes look at one of the most critical agency gatekeepers. You’ll gain new insight into who they are, their training, how they deploy negotiation tactics, and even, how they’ve bonused. As a result, your ability to manage and sell to procurement will become easier, less stressful and more profitable – ultimately making them an ally that can be a source of growth for your agency.

Training Materials

Following the session, you will be provided with 2 weeks of recording access.

Who Should Attend

This session is designed for those client-facing account team members who interact with procurement (or support those who do) on day-to-day negotiations, on-going projects, or MSAs.