How to Identify New Strategic Entry Points Into Your Clients

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About This Webinar

How to Identify New Strategic Entry Points Into Your Clients

In this training session, we’ll examine how clients are now selecting and bringing in their marketing services agencies (including project-based roster agencies).

Armed with this new insight, the goal is to enter in the earlier stages of each client’s strategic development and...

How to Identify New Strategic Entry Points Into Your Clients

In this training session, we’ll examine how clients are now selecting and bringing in their marketing services agencies (including project-based roster agencies).

Armed with this new insight, the goal is to enter in the earlier stages of each client’s strategic development and acquisition process – transformational for an agency’s growth engine.

Step by step, we’ll introduce a model by which account teams can pinpoint new organic growth opportunities far before the client even realizes they will need an agency. In fact, participants will be put to work to start applying their new skills to a client, with the goal of identifying next steps that secure more work for the agency.


Training Materials

Following the session, you will be provided with 2 weeks of recording access.


Who Should Attend

This training is best suited for those client-facing team members who play a key role in running (and growing) your accounts: account management/client services, strategy, and more.

Instructors

Laura Matthews

Director, Agency Growth Strategy

Laura is Director, Agency Growth Strategy at Mirren, a firm that specializes in organic growth and new business training for agencies in digital, PR, advertising, media, experiential and more. Each year, more than 700 agencies participate in Mirren’s annual conference, training programs and webinars (www.mirren.com). Their team has trained CEOs and their senior management teams in every region around the world.

 

Laura brings senior account leadership and business development experience, with a background in client engagement and former roles in business development for tech companies. With experience across a broad range of industries and agencies (full service, PR, digital), Laura provides tremendous insight in her training.

 

At Mirren, Laura trains agency teams on client retention, growth, strategy, and new business, empowering them to strengthen their client relationships and better position their value. “Too often, agencies limit themselves to a vendor role where they’re seen as order takers. The most successful agencies make the effort to deeply understand their clients’ categories and bottom-line goals, and they deliver work that is clearly positioned to impact those goals.”

 

Laura has run accounts at several independent agencies, managing integrated campaigns and digital strategy. She spent nearly six years with VMLY&R, where she led work for Bridgestone, Tennessee Tourism, and Intel, among other brands.

 

Originally from South Carolina, Laura moved to Seattle in 2019 after spending a decade in Nashville, TN.

 

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